Aligning the Portfolio to Faster Growing Market Segments, Targets, Occasions.
Sometimes we love our brands too much, and lose sight of the bigger picture. There will be faster, and slower, growing segments/targets/occasions. We benefit if we align our portfolio to those opportunities that are faster growing.
Managing the Portfolio of Markets
For those B2C companies that are global, new geographies offer new growth opportunities. New geographies can also, however, offer new challenges if the opportunities are not adequately measured, projected, and understood.
Traditional Growth Levers
Increasingly, as the competitive landscape shifts and fragments, our traditional levers for growth yield less and less. To be sure, there is yet value in brand building and new product innovation, and Market Framework can provide greater precision about the size and nature of these opportunities. However, reliably knowing the limits of what these traditional growth levers can contribute, can help re-direct the strategic discussion in productive ways.